Les Deux is a clothing company that had the vision to create a niche in the fashion industry that combines a prep boy Ivy League with unpretentious street fashion style. The design style of Les Deux has always focused on timelessness, flexibility, durability, clean lines, classic aesthetics, and comfort. The foundation of Les Deux is to always be indiscriminate in gender, politics, cultural background, and religious beliefs. The responsible brand strives to ensure that no chemical residues are in the clothes that can cause allergic reactions or contaminate water. In their collection, they use materials like organic cotton and sustainable fibres such as Tencel and linen. Les Deux Legacy is a project that helps the brand improve other people’s lives through different commitments and charities. They also support Red Cross Denmark, sending their clothing to people who are in need while also donating to charity projects. Les Deux supports the sustainable development goals achievement (SDG’s), focusing on responsible consumption and production and life below water. However, they are constantly working towards integrating more SDG’s in their strategy.