L A B E L L - D started with a clear mission – reducing the negative impact of fashion on the planet and the people. We believe that by making Responsible Fashion the new norm, we can begin our journey to a more sustainable future.
Our products have been carefully selected by our team and guaranteed to take your wardrobe to the next level. With L A B E L L - D you can look good, feel good and know that what you wear is "Worth the Wear".
Whilst we understand that the journey to sustainability is not something that can be achieved overnight, we want to support the brands and the people taking steps to make it happen.
Join us and our community of like-minded fashion lovers on a mission to make a positive change.
Interview with the Founders
TELL US ABOUT YOU AND WHY LABELL-D?
Julia: For us, LABELL-D was destiny calling.
We are husband and wife and we started LABELL-D at the beginning of 2020.
We have both been in the industry for more than 15 years and we truly love the fashion business because of its many dimensions, but we also know first-hand the impact this industry has on our planet and people’s lives.
We saw a strong need to get sustainability out of its niche and offer an engaging shopping experience, while promoting a more conscious consumption.
We want to introduce consumers to a new way of shopping and show them that style doesn’t need to be compromised when shopping responsibly.
WHAT KIND OF PRODUCTS SHOULD WE EXPECT?
Nicolas: Our selection is unique as we showcase products from sustainable pioneers to well-known brands, but only if they have been produced with consideration of the environment and their social impact.
If we are able to build a range of products that are produced, for instance, with 95% less water, use colour garments with waterless technology, are made of recycled materials, or are compostable, then we will be able to significantly reduce the negative impact on the planet.
Nonetheless, we strive to put together the most desirable collections, whilst always keeping sustainability at the core of what we do.
HOW – WHAT’S YOUR APPROACH?
Julia: We want to make shopping for high quality sustainable products easy, but also cool, edgy and aspirational. Why should shopping for sustainable products be any different than shopping for non-sustainable products?
It is about bringing simplicity to the experience rather than complicating it.
We will focus on informing our customers about the actions brands have taken on their road to sustainability and give an overview of how the products we offer have been produced and certified.
WHAT ABOUT YOUR VALUES?
Nicolas: We are a multi-cultural team of different ages, genders, and personalities. It is important to us to give everybody in the team the possibility to equally bring their own contribution.
We believe in flexible working hours, empowerment, diversity & inclusion, transparency, and open communication. Only a mix of all those aspects can result in an environment where people can thrive, and customers’ needs can be heard and satisfied.
We want to create a community of like-minded people that is open and inclusive to all forms of expression. We also want to be in constant dialogue with our members to continuously learn from one another.
WHAT ARE YOUR FUTURE PLANS?
Julia: Our mission is to become the first Certified B Corporation within our category, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
We know that this won’t be an easy journey, but with the support of our community we will be able to accelerate this shift and build the platform of the future.
HOW WOULD YOU SUMMARIZE YOUR PROJECT IN A FEW WORDS?
Nicolas & Julia: Shop on LABELL-D. Feel good. Look good. And know that what you wear is “Worth The Wear”.
Julia and Nicolas Vendramin
Founders of LABELL-D