We are committed to changing the status quo, making sustainable fashion the new norm. We believe sustainability demands transparency and awareness of how our clothes are made. We must be conscious of the impact of this production and the actions our favourite brands are taking to protect our planet and wellbeing for generations to come.

There is still more to be done to support a more transparent and safe supply chain. Our mission is to invest significant energy into raising awareness and promoting activities supporting transparency.

If we all work towards the same goal, we can make sure that what we wear is 100% responsible.

Every product and brand on LABELL-D has carefully been selected to ensure it is “Worth The Wear”.

Our Assessment Process

1. Brand Screening

At LABELL-D, we select our brands with the support of Good on You, the world’s leading source for fashion brand ratings. 

Their trusted ethical system takes into account the brands’ social and environmental performance and their treatment of animals. Their rating system ranges from 1 to 5. The overall rate of each brand must be at least 3 (It’s a start) out of 5 for us to collaborate with them, as it means the brand has started its own journey to sustainability. If you want to know more about their rating system visit: www.goodonyou.com

When information is not yet available on Good on You, we initiate a conversation with the brands to check directly what they do and  if they meet our standards, while they wait to be assessed.

2. Product Screening & Data Collection

After the pre-screening phase, we contact the brand to enquire more about their sustainability practices and to see how this is implemented into the products. 

As soon as a product is considered to be part of our range, our team verifies that the specific international standards within each category are met and only then will approve them for sale.

When assessing if a product could be approved for LABELL-D, we focus on the following three categories related to the specific product, but also to the brands’ sustainability practices: Planet, People and Commitment

Planet, People, Commitment


Our planet has existed for over 4.5 billion years, which is 22.500 times longer than we have been here, and our future depends on its survival. 

When it thrives, we thrive and when it falters, we falter. We can decide what actions we take to determine a more balanced future, which is why as a company we are so focused on the wellbeing of the planet. We take into consideration products that have been developed using innovative and conscious materials that have been sourced responsibly. We examine our production processes, focusing on reducing waste, our environmental footprint, our energy and water consumption, and we are conscious of animal welfare throughout. 

This category includes: Conscious Materials, Conscious Processes
and Animal Welfare.

1. Conscious Materials
The materials we class as conscious can be a range of fabrics which are: organic, recycled (with at least of 50% of recycled fiber), regenerated (such as ECONYL®), upcycled, biodegradable materials (such as TENCEL™ Lyocell and ECOVERO™), approved by independent standards or come from sources of dead stock. 

The standards and certificates which apply to products within this category include:

– Global Organic Textile Standard (GOTS)
– Organic Content Standard (OCS)
– Better Cotton Initiative (BCI)
– Global Recycle Standard (GRS)
– Recycled Claim Standard (RCS)

2. Conscious Processes
In this category we ensure that our products are made using environmentally-conscious processes or technologies. This includes the use of renewable energy, reduced water and energy consumption, use of chemicals and air and water protection.

This is about fashion that supports the well-being of the environment, workers, and wearers.

The standards and certifications considered under this category include:

– Bluesign®
– Leather Working Group
– Cradle to Cradle ®
– OEKO-TEX Standard 100

3. Animal Welfare
At LABELL-D we consider the animal product traces and animal welfare policies. We do not select any products that contain fur, angora, exotic animal hair or skin, and shearling.

Also, when we select products containing wool, cashmere, down, and leather, we make sure they are either coming from recycled sources or they consider specific standards that can guarantee the animal welfare policies are being followed.

The standards and certifications considered under this category include:

– Responsible down standard
– Sustain Wool Integrity Program
– ZQ – certified merino
– PETA Approved
– Mulesing free


At LABELL-D we want our brands to support the well-being of the people who make our clothes and the promotion of an ethical, supportive and inclusive environment. 

It is equally important to us that our partners have an inclusive environment with equal opportunities and rights regardless of gender, nationality, religion, ethnicity, disability, sexual orientation or age.

Furthermore, each brand we work with must prove their supply chain has been assessed and has the correct procedures in place to ensure the suppliers they work with guarantee a safe and healthy working environment. 

Transparency and knowing each of our suppliers, is what we at LABELL-D are trying to promote as a standard practice within the fashion industry, as an important first step towards radical, and revolutionary change. 

We urge companies to show certifications, high standards and independent practices that ensure all human and workers’ rights are being respected.

Some of the standards we demand include:

– Fair for Life certification
– Working with certified Fair-Trade suppliers
– Being part of the Fair Wear Foundation
– Being part of the Fair Labor Association
– Being part of the World Fair Trade Organisation
– Supplier list disclosure


We want the brands we collaborate with to be committed to sustainability, as well as being committed to their local communities. They need to actively work to make a positive impact in the lives of those living in their local communities and communities all across the world. We believe sustainability is a journey, and that each brand we work with should continuously try to better themselves and have a short and long-term sustainability plan in place for the near future.

For us it is vital and essential to consider brands which use their energy for good and have shown a concrete commitment to supporting the Planet and People. 

This category includes: Positive Actions, Certified B Corporations and Future Goals.

Positive Actions includes the commitment of the Brands to try and improve living standards for people and communities, and provide support to organisations advocating for environmental and animal protection.

This category also focuses on amplifying the actions our partners are taking to create an inclusive and equal opportunity environment within their head offices and supply chain.

Positive Actions
Our values include:

–   Participation in social projects
–   Profit Sharing (eg. 1% for the Planet)
–   NGO Support
–   Company Volunteering programmes
–   Actions or programmes to support inclusive working environment
–   Activities and Actions to promote gender equality
–   Policies to promote diversity in the workplace and equal treatment towards the employees

Future Goals
With commitment we are not only referring to the positive actions of our brands,  but also to their willingness to achieve more sustainable practices, official certifications and pursuing long-term environmental and social goals. 

At LABELL-D we like to keep track of our brands’ sustainability and investment practices, always encouraging them to increase their responsibility and transparency in their supply chain. We want the brands we work with to consider the wider impact they have on the community, by acknowledging the environment, pollution, transport, the people who work for the brands, and the entire fashion industry’s role in making the planet a better place to live.

We support the following environmental objectives:

–   Become carbon neutral-Convert more land area into regenerative practices
–   Minimise use of virgin materials
–   Reduce overall waste produced
–   Implement Circular Economy programs

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