Into the planet’s good looks

HOW WE SELECT

If it doesn’t meet these five sustainability standards, it doesn’t get anywhere close to our platform.

BRANDS

Greenmaking, not washing

We work with brands who’ve proven their commitment to sustainability. Season after season. In their words, actions and clothes. Measuring by their mission statements, sustainability reporting, tangible results from specific collections and how they move the conversation forward.

Model showcasing Gucci's new sustainable leather shoulder bag
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Quality

Stitched to survive

We pick products that are designed to last. With circularity stitched in. And the ingredients to be recycled once they’ve been retired from everyone’s wardrobe.

Model wearing Les deux's new recycled polyester vest and an organic cotton hoodie
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Brands

BACK TO NATURE

Focusing on products from natural fibres. From as far back as we can remember. And using less and less plastic. Year after year.

Model wearing the Aligne's new organic cotton based jacket and jeans
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Shipping

Don't ship all over the planet

No silly delivery or assembly distances. With garments ideally made on the same content where they’re sold. So we don’t drown out the benefits with a shipload of emissions.

Model wearing a fully sustainable outfit from Adidas by Stella McCartney and Nike
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Factories

FAIR FACTORIES

Any factory involved in the making of any part of any item must have a set of social standards (or code of conduct). As well as the ability to prove it.