Greenmaking, not washing
We work with brands who’ve proven their commitment to sustainability. Season after season. In their words, actions and clothes. Measuring by their mission statements, sustainability reporting, tangible results from specific collections and how they move the conversation forward.
Stitched to survive
We pick products that are designed to last. With circularity stitched in. And the ingredients to be recycled once they’ve been retired from everyone’s wardrobe.
BACK TO NATURE
Focusing on products from natural fibres. From as far back as we can remember. And using less and less plastic. Year after year.
Don't ship all over the planet
No silly delivery or assembly distances. With garments ideally made on the same content where they’re sold. So we don’t drown out the benefits with a shipload of emissions.
Any factory involved in the making of any part of any item must have a set of social standards (or code of conduct). As well as the ability to prove it.