Francis Stories offers thoughtful and aesthetically impeccable designs. The clothes are ethically crafted, using only the finest all-natural fibres and the best craftsmanship to create products that are durable and high-quality. Their soft wool comes from the Sustaina Wool Integrity Program to guarantee not only the highest quality wool but also fulfill sustainability standards within the wool production systems. Francis Stories is also a Certified TF (Traceability & Fashion). This means that they are responsible for certifying the origins of their clothes including the raw materials that are used. The brand strives for having a minimum negative impact on the environment, so they used natural and organic materials so nature can fully regenerate all waste. Their products are made locally to have a closer connection to their suppliers and to reduce their carbon footprint.