MUD Jeans is a high quality, circular and simplistic fashion brand that focuses on making classic Denim fits sustainably. They are also proud members of the B Corporation community. The brand concentrates on fair production, positive activism and circular economy. The two materials they use to make their jeans are organic cotton (Global Organic Textiles Standard (GOTS) certified cotton) and recycled cotton. MUD jeans are currently standing on 40% post-consumer recycled cotton, their goal is to introduce jeans made from 100% post-consumer recycled cotton. By 2025 they aim to ensure transparency, construct improvements to their green chemistry approach and embrace innovative solutions. The classic style brand has saved 533 million litres of water and 20,000 jeans from landfills in the last four years. Furthermore, MUD Jeans has formed a donation scheme, so every time someone purchases their clothes, they donate to Nepal Street Children's Fund NAG.