Stella McCartney pledges to have a positive impact on people, the planet, and its creators. They strive to create the most desirable products with the lowest impact on the environment. Since Stella McCartney launched, they have been committed to not using leather, feathers, fur, and skin within their products. Later, in 2010 they went entirely PVC-free. Today, the luxury label uses organic cotton, silk, wool, fur-free fur, fibres from the forest, recycled nylon, and polyester to make their products. Stella McCartney aims to help create a better, more equal world, aiming to build modern and resilient supply chains that provide desirable jobs, foster people’s skills, strengthen workers’ voices, and is an advocate for vulnerable groups. They constantly urge circularity and remain fully transparent by developing tools to measure and report their impact.
They do this by closing the loop by reducing their waste and using repurposed, recycled, and regenerated materials. Not only this, the brand has launched The RealReal; a commitment to reduce waste by providing the largest selection of pre-owned high-end items, and Clevercare, a reminder to people to take time caring for their garments to make them last longer.