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We’re on a mission to make sustainable fashion choices the new normal for brands and their customers. We believe that by shining a light on sustainability and providing an independent and credible reference point, people will be better informed to demand more from brands and brands in turn, will step up to the challenge. Are you ready to join us on our journey?

LABELL-D offers a new authentic way to shop for those seeking responsible style. We explain and showcase best-in class sustainability practices. We select and appraise both luxury brands and inspiring designers against these criteria, transparently for you to see. Every product on our site has been sourced, accredited, and verified to offer the most discerning, ethical choices.